As an independent Digital and Content Marketing Strategist my main goal is to guide my clients in creating a strong online presence by designing an efficient day-by-day digital plan and managing the right resources for the job.
For almost twenty years now I have been managing projects and teams for medium and large companies making use of the latest digital marketing tools like search marketing, content marketing, social media marketing, brand reputation management. The choice of which of these tools to implement and when inside the business cycle is an important part of the process in order to achieve company business goals.
I often find myself in the front line as a keynote speaker at trade fairs and specialized digital marketing events all over Italy as well as holding hands on training sessions for entrepreneurs and employees at all levels. From the very beginning of my career I attend to international events such as Inbound (Boston, US), The Inbounder (Madrid, Spain), Web Summit (Lisbon, Portugal), LeWeb (London, UK).
I’ve published “Web marketing per le PMI“, a successful book on digital marketing for Small and Medium Enterprises; I am also the co-author of the chapter “Web marketing and usability” in “Social Media Marketing – Manuale di comunicazione aziendale 2.0” (both published by one of Italy’s leading publishing house, Hoepli).
Do contact me for specialized digital marketing consulting in the Italian market and for speaking opportunities.